Thu Nov 02 2023
6 min read
Did you know that top sellers on Myntra earn a revenue of ₹2500 crore in a year? Quite impressive, isn’t it? But, for those new to the platform, the journey to grow and scale on Myntra can seem a bit challenging. Nevertheless, with the right steps, brands can truly shine amidst its vast customer base. A testament to Myntra's dominance in online shopping was the recent Big Fashion Festival, which pulled in 1.2 million new shoppers, leading to massive sales for its vendors. Dive into the most useful Myntra seller tips and insights on how to grow your Myntra business selling experience.
Here are the 13 crucial hacks to scale on Myntra.
Berrylush displays multi-angle product images on Myntra.
The devil is in the details.
Use bundle offers and combos to increase your sales and average order value (AOV). This will help you improve your gross merchandise value (GMV).
Smooth supply chains are the backbone of successful e-commerce. Avoid stockouts, which can lead to lost sales and customer dissatisfaction. Implement inventory management tools to track stock levels and predict demand accurately.
Tailor your product listings to align with your order fulfilment capacity, avoiding overextension, which can lead to unmet orders. During flash sales, carefully manage your inventory to prevent stock shortages and subsequent order cancellations.
Moreover, working capital is essential for ensuring a smooth inventory flow. Klub offers flexible funding up to Rs. 30 crores to digital businesses and SMEs.
Ex-CEO of Myntra Ananth Narayanan says, “Myntra values freshness, as in fresh stocks, new styles coming in all the time. Therefore, if you want to make Myntra your primary platform, you as a seller have to introduce more frequent drops, and you have to get tagged to what’s new.”
One of the easiest ways to elevate your product's visibility in its category on Myntra is by leveraging performance marketing. This strategy can give your listing a sponsored tag, placing it prominently at the top. However, it's essential to diligently monitor your ad spend on these performance ads to safeguard against potential losses.
Other ways to boost your visibility and stay at the top of the search results are:
Positive reviews and high ratings are a testament to your brand's credibility. Continuously encourage satisfied customers to leave reviews and address negative feedback promptly and professionally.
Develop an extensive product catalogue to give your customers a wide range of choices.
Consistently ensure product quality to minimise returns and avoid negative reviews.
Once a purchase is made, brands can utilise post-purchase nurture with the customer through push notifications and/or WhatsApp marketing. Superior service encourages repeat business. Ensuring that the customer feels valued and attended to is key.
Use the seller dashboard to track sales and customer trends. Adapt based on best-selling products and peak times.
Many users shop via the Myntra app. Ensure your listings are mobile-friendly.
Highlight any sustainable or ethically-made processes. Many consumers, especially the Gen Z audience, value these aspects.
Increase visibility by promoting your Myntra store on social media, emails, and through partnerships.
Myntra frequently hosts sale events. Participate actively in these events to boost your visibility and sales. Use Myntra's advertising options and explore collaborations with influencers or bloggers for product reviews and shoutouts.
You can also apply for Myntra's "Rising STARS" Programme to bolster your emerging D2C brand with comprehensive support.
Highlighting the transformative power of Myntra's influence is the success story of Berrylush, an indigenous western wear brand. For the fiscal year 2023, Berrylush recorded an impressive turnover of ₹61 crore, marking a colossal 100%+ YoY revenue escalation as compared to the previous year.
Myntra's strategic interventions have been instrumental in this success, contributing to 60% of Berrylush's overall sales.
Berrylush leveraged Myntra's accelerator program in several ways:
Myntra's partnership with Berrylush resulted in impressive growth and efficiency improvements, demonstrating the transformative impact of Myntra's accelerator program on indigenous brands.
Needless to say, scaling on Myntra, like any other marketplace, requires patience, perseverance, and continuous optimisation based on feedback and performance data. By implementing these Myntra seller hacks and staying adaptable, you're on your way to achieving e-commerce success on Myntra.