Post-Privacy Marketing: Where Should Dirhams Go After iOS 17?

Apple’s tracking rules slashed ad-platform accuracy, but sales haven’t died—they’ve just shifted.

2025 ROAS Benchmarks (UAE E-Com)

Channel	Pre-iOS 17	2025	Budget Move
Meta Ads	4.2×	3.1×	–10 %
Google Search	3.5×	3.6×	+5 %
Influencers	2.8×	4.0×	+12 %
SMS / WhatsApp	6.0×	6.5×	+8 %

Action Plan

1. Shift 10 % of spend to owned channels (SMS, email).
2. Judge campaigns on customer-lifetime value, not day-7 ROAS.
3. Finance big ad bursts with a 90-day marketing line; repayments land after revenue comes in.

Keywords: iOS17 marketing UAE, ROAS shift, budget allocation, influencer ROI, ad-funding line
Hashtags: #KlubAI #MarketingROI #PostiOS17 #EcommerceGrowth #AdSpend

Figures based on sample data; always test your own channels.