Pre-Order Fashion: Cash Today, Fabric Tomorrow

Pre-orders are the darling of sustainable fashion—but vendors still want fabric deposits in hard cash. A street-wear label collected AED 400 k in hoodie pre-orders, yet needed AED 180 k upfront for organic-cotton rolls.

Smart Cash Architecture

T-0: Capture 100 % payment at checkout and park 60 % in an overnight money-market fund (MMF).
T-1: Draw a purchase-order finance line for the fabric deposit; lender pays the mill directly.
T-60: Production ships; release MMF funds to close the PO loan, leaving interest largely offset by MMF yield.

Bonus Play—Zero-Interest Marketing

Divert the MMF earnings to fund a micro-influencer campaign, multiplying reach without touching runway.

Keywords: pre-order funding, ethical fashion cash flow, fabric deposit loan, sustainable D2C finance, purchase-order facility
Hashtags: #KlubAI #PreOrderModel #EthicalFashion #CashFlow #SustainableD2C

This article is marketing material for educational purposes only. Figures are illustrative, not financial advice.