Shark Tales Week 7 | Going back to your roots will take you forward

This week saw an overflow of innovation and heartfelt stories coming in from India's entrepreneurs. Bidding wars and pitches go hand in hand and Shark Tank India's Week 7 was no different. And by bidding, we are also referring to Google keywords:

Key takeaways from this week’s episodes are:

• Necessity is the mother of invention: When a 26-year-old woman was looking out of a physically abusive marriage, she chose to become and entrepreneur to start a D2C business with her mother. The purpose of life was found and flavorful cakes were delivered.
• Not selling enough might as well be a pre-revenue model: Multiple pitches this week got hung and stung when the matter of sales came up. The sharks refused to invest in concepts that were innovative but showed low promise in revenues.
• Going indigenous is the future: With pitches like Nirmalaya and Pabiben, it is clear that entrepreneurs are exploring our cultural roots and using business as a medium to uplift the eco-socio sections of society.

Episode 31

Brand 1

Tipayi

Founders:

• Prem Kale

Ye inki expertise hai:

• Balance bikes for kids made out of sustainable wood

The problem it solves:

• Weather-resistant material for kid safety

Ask:

50 lakhs for 10% equity

Deal or no deal?

No deal

Brand 2

DigiiCure e-clinic

Founders:

• Akanksh Tandon
• Soumen Banerjee

Ye inki expertise hai:

• Healthcare platform that provides clinic management software and telemedicine solutions

The problem it solves:

• Bridging the gap between the inhabitants of rural and remote areas and better healthcare facilities, they offer online doctor consultation through the means of their ‘Saksham’ card fee (Rs. 1 per day). Akanksh Tandon and Soumen Banerjee lead on with a vision of making healthcare affordable and accessible for rural populations.

Ask:

40 lakhs for 4% equity

Deal or no deal?

Namita invested 40 lakhs for 10% equity

Brand 3

Nirmalaya

Founders:

• Bharat Bansal
• Surbhi Bansal
• Rajeev Bansal

Ye inki expertise hai:

• By recycling floral waste acquired from temples, they’re producing blended essential oils, ittars, low carbon-content agarbattis (incense sticks), organic gulaal for Holi and more.

The problem it solves:

• Products by Nirmalaya are manufactured by a rural women workforce to generate employment and simultaneously give a story to the products that originate from religious locations.

Ask:

60 lakhs for 1.5% equity

Deal or no deal?

No deal

Episode 32

Brand 1

Pabiben

Founders:

• Pabiben Rabari

Ye inki expertise hai:

• Vibrant handicrafts

The problem it solves:

• Building indigenous products that can compete with western lifestyle products that also provides employment opportunities to local artisans.

Ask:

50 lakhs for 5% equity

Deal or no deal?

They finally received an offer of 10 lakhs for 5% equity and 40 lakhs debt on 0% interest.

Brand 2

Homestrap

Founders:

• Priyanka Mehta
• Akash Mehta

Ye inki expertise hai:

• Wardrobe organising solutions

The problem it solves:

• Better household experience through space management indoors.

Ask:

70 lakhs for 1% equity

Deal or no deal?

They left with an offer of 50 lakhs for 7% equity and 20 lakhs debt at 10% interest.

Brand 3

Ubreathe

Founders:

• Sanjay Maurya
• Akhil Gupta
• Akshay Goyal
• Inderjeet Rao

Ye inki expertise hai:

• Smart natural air purifier

The problem it solves:

• Urban cities are complaining about dropping AQIs furthermore every year and it is important to breathe better indoors after prolonged exposure to toxins on a daily basis outdoors.

Ask:

1.5 crores for 7.5% equity

Deal or no deal?

The brand received an offer for 50 lakhs for 5% equity and 1 crore debt at 10% interest.

Brand 4

Deyor

Founders:

• Chirag Gupta
• Himanshu Agarwal

Ye inki expertise hai:

• WhatsApp integrated chatbot for travel planning

The problem it solves:

• There are websites that solve for travel options comparison but this chatbot is helpful in itinerary planning and travel optimisation.

Ask:

1 crore for 1% equity

Deal or no deal?

No deal

Episode 33

Brand 1

iMumz

Founders:

• Mayur Dhurpate
• Ravi Teja Akondi
• Dr. Jaideep Malhotra

Ye inki expertise hai:

• Lifestyle coach for pregnant women

The problem it solves:

• A digital platform for pregnant women that reduces dependency on travel & company to encourage more independence among women during this phase

Ask:

70 lakhs for 1% equity

Deal or no deal?

They received a deal from Peyush of 10 lakhs for 1% equity & 60 lakhs in debt at 10% interest.

Brand 2

The Healthy Binge

Founders:

• Pranav Korke
• Karan Korke

Ye inki expertise hai:

• Healthy snacks

The problem it solves:

• Ideal snack for multiple small meals throughout the day with low MSG

Ask:

50 lakhs for 5% equity

Deal or no deal?

Sharks Aman and Peyush came together to offer them 1 crore at 10% equity

Brand 3

Freakins

Founders:

• Puneet Sehgal
• Shaan Shah

Ye inki expertise hai:

• Trendy fashion brand

The problem it solves:

• Options for all ages across styles and categories

Ask:

50 lakhs for 2.5% equity

Deal or no deal?

The brand's ask was matched by Vineeta

Episode 34

Brand 1

Perfora

Founders:

• Tushar Khurana
• Jatan Bawa

Ye inki expertise hai:

• Direct-to-consumer oral care brand

The problem it solves:

• India still needs a specialised oral care line of products from a mainstream brand beyond toothbrushes and toothpaste.

Ask:

80 lakhs for 1% equity

Deal or no deal?

Sharks Vineeta, Namita and Peyush came together to offer them 80 lakhs at 4% equity

Brand 2

Midnight Angels

Founders:

• Punya Chugh
• Parina Chugh

Ye inki expertise hai:

• Plus size nightwear

The problem it solves:

• Loungewear and nightwear should be available for plus size customers because this category usually offers casual wear only.

Ask:

75 lakhs for 6% equity

Deal or no deal?

No deal

Brand 3

CureSee

Founders:

• Puneet Sahni
• Amit Sahni
• Jatin Kaushik

Ye inki expertise hai:

• AI based vision therapy

The problem it solves:

• Vision therapy exercises for eye care & free eye screening

Ask:

40 lakhs for 10% equity

Deal or no deal?

Peyush invested in yet another eye care brand with 50 lakhs for 10% equity.

Episode 35

Brand 1

Medulance

Founders:

• Ravjot Arora
• Pranav Bajaj

Ye inki expertise hai:

• Ambulance services on demand

The problem it solves:

• The brand has displayed rapid growth because of its commendable time of service such that they have the biggest on-demand fleet of ambulances

Ask:

2 crores for 1% equity

Deal or no deal?

Sharks Aman, Namita and Peyush came together to offer them 2 crore at 2% equity

Brand 2

Cakelicious

Founders:

• Dureya Barodawala
• Fatema Barodawala

Ye inki expertise hai:

• Flavorful cake tubs

The problem it solves:

• Cakes have certain SKUs throughout the industry but through tubs, the product get wider acceptance because of convenience consumption.

Ask:

25 lakhs for 5% equity

Deal or no deal?

Amit offered the ladies 25 lakhs at 20% equity

Brand 3

Bowled.io

Founders:

• Akshay Khandelwal
• Rahul Singh

Ye inki expertise hai:

• Cricket-based gaming platform

The problem it solves:

• Like football fans have FIFA by EA sports which is an aspirational game fans buy every year, Indian fans love cricket and the market needs a game that bridges this gap

Ask:

80 lakhs for 1% equity

Deal or no deal?

No deal

Brand 4

Toyshine

Founders:

• Pranav Korke
• Karan Korke

Ye inki expertise hai:

• Toy brand for toddlers to play indoors

The problem it solves:

• 2000+ unique toys in their collection

Ask:

1.25 crore for 0.5% equity

Deal or no deal?

No deal

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